How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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The Federal Government has given a 14 member ministerial committee six weeks to translate validated recommendations into a practical implementation framework for reforms across Nigeria’s housing and built-environment sector. The deadline marks a shift from stakeholder consultations and policy discussions towards defining specific actions, responsibilities and timelines for reform.
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FG Gives Housing Reform Committee Six Weeks to Deliver Action Plan
The Minister of Housing and Urban Development, Dr Muttaqha Rabe Darma, inaugurated the committee in Abuja and directed its members to translate recommendations from a recent stakeholder validation process into a practical action plan with defined priorities, timelines and measurable deliverables.
Kano Develops Over 5,000 Housing Units Across 36 LGAs
The Kano State Government says more than 5,000 housing units are currently in progress across the state’s 36 local government areas as part of a wider housing and urban development programme.
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Abuja Tenants Face Rising Rents and Agency Fees as Housing Costs Climb
Tenants across the Federal Capital Territory are facing rising accommodation costs as higher rents, agency and agreement fees, utility expenses and transportation costs increase the financial burden of securing and maintaining housing. Residents interviewed in Abuja attributed the pressure to a combination of inflation, higher construction costs and additional charges associated with renting property.
Kaduna Recovers Over 500,000 Hectares of Land From Bandits
The Kaduna State Government says it has recovered more than 500,000 hectares of land previously controlled by bandits following improved security across parts of the state.
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Experts Demand Professional Leadership in Nigeria’s Housing Sector
Built-environment professionals have called for greater involvement of qualified housing experts in the management and reform of Nigeria’s housing sector, arguing that stronger technical input and long-term planning are needed to address persistent supply and affordability challenges.
Okoro Calls for Government Funding to Expand Affordable Social Housing
The Federal and state governments have been urged to establish a deliberate and adequately funded social housing programme to increase the supply of affordable homes and ease mounting pressure on Nigeria’s rental market.
Quote of the day:
“Progress begins the moment systems replace shortcuts, and accountability becomes the standard.”
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