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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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Young Nigerians are facing growing barriers to homeownership as rising land prices, construction costs, expensive housing finance and weaker purchasing power make it increasingly difficult to build or buy a home. The pressure is widening the gap between the cost of delivering housing and what many young households can realistically afford.
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7 Factors Making It Harder for Young Nigerians to Build Homes in 2026
Young Nigerians are facing increasing difficulties in achieving homeownership as rising construction costs, expensive land, limited access to mortgage finance and weaker purchasing power continue to widen the affordability gap.
Rising Costs Push Lagos Developers Towards Prime Housing Projects
Lagos developers are increasingly seeking financing for residential projects in prime locations such as Ikoyi, Victoria Island and Lekki, as infrastructure improvements and rising purchasing power among parts of the middle class support demand for higher-end housing.
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
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Learn how HubSpot's engineering team achieved 15-20% productivity gains with AI
Learn how AI-driven emails achieved 94% higher conversion rates
Discover 7 ways to enhance your marketing strategy with AI.
Kaduna Assembly Moves to Regulate Rents as Housing Costs Squeeze Households
The Kaduna State House of Assembly is considering legislation to regulate residential rents across the state as rising accommodation costs continue to put pressure on household incomes and living standards.
Lagos Begins Six Month Turnbull Parkview Upgrade to Ease Ikoyi Traffic
The Lagos State Government will commence a six-month improvement project at the Turnbull-Parkview intersections along Gerrard Road, Ikoyi, from September 14, 2026, as part of efforts to reduce traffic congestion and improve movement in the area.
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NEMA Conducts Flood Disaster Response Simulation in Ogun
The National Emergency Management Agency (NEMA) has conducted a full-scale flood disaster response simulation in Ogun State as part of efforts to strengthen preparedness, coordination and emergency response to flooding.
Nigerian Factories Still Borrow Above 30% Despite Modest Rate Decline
Nigeria’s manufacturing sector continued to face high borrowing costs in 2025, with the average interest rate on industrial loans standing at 32.1% despite a modest decline from the previous year.
Quote of the day:
“Progress begins the moment systems replace shortcuts, and accountability becomes the standard.”
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