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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Umahi Threatens Legal Action Against Landmark Africa Over Lagos Coastal Highway Dispute
Minister of Works David Umahi has accused Landmark Africa of land grabbing along the Lagos beachfront and threatened legal action against the company’s chief executive, Paul Onwuanibe, over statements concerning the impact of the Lagos-Calabar Coastal Highway project on the business.
Why do construction projects stall?
Rising material costs aren't the only challenge facing developers. Cash-flow gaps can be just as disruptive. Our research with Bujeti looks at the financial pressures behind construction delays and what they mean for the industry.
Ogiemwonyi Urges FMBN to Use Housing Bonds and Mortgage Refinancing to Expand Homeownership
Housing finance commentator Victor Ogiemwonyi has called for the Federal Mortgage Bank of Nigeria (FMBN) to strengthen its role in Nigeria’s secondary mortgage market, using housing bonds, mortgage-backed securities and refinancing to mobilise long-term capital for homeownership.
State of Product reveals what AI still hasn’t solved
80% of product professionals say AI helps them ship faster, but customers aren’t seeing value any sooner. Atlassian’s State of Product 2027 explores the gains AI is delivering and the challenges that remain, from decision-making that hasn’t kept pace to gut instinct overriding customer evidence.
Enugu Demolition Dispute: Ohha Microfinance’s ₦20.4bn Lawsuit Returns to Court in December
Ohha Microfinance Bank Limited’s ₦20.4 billion lawsuit against the Enugu State Government over the demolition of its headquarters and other properties will resume on December 7, 2026, as the court considers competing claims over the legality of the demolition, land ownership and compensation.
Nigeria Sets 90 Day Plan to Cut Food Costs and Ease Cost of Living Pressure
Nigeria’s National Economic Council (NEC) has endorsed a 90-day economic action plan aimed at reducing the cost of living, improving food affordability and accelerating projects expected to deliver direct benefits to households and businesses.
Gravité Cologne for Men: Confidence in a Bottle
No gimmicks, no fluff. Just a great scent. Gravité Men's Cologne by Particle blends citrus, amber, and rosemary for a formula that lasts all day and stands out without overpowering. Fresh yet masculine—the kind of scent that earns compliments and becomes your everyday go-to. Get 20% off with code BH20.
Lagos Blue Line to Reach FESTAC, Alakija and Trade Fair by February 2027
Lagos State plans to open three additional stations on its Blue Line rail service by the end of February 2027, extending passenger services to FESTAC, Alakija and Trade Fair and bringing the number of operational stations from five to eight.
Gully Erosion Threatens 200 Homes in Cross River as Farm Losses Top ₦100m
Gully erosion in Akai Effa community, Calabar Municipality, Cross River State, has put more than 200 houses at risk and destroyed fish farms, poultry farms and other investments estimated at over ₦100 million, raising fresh concerns about residential safety, land stability and the need for urgent environmental intervention.
Quote of the day:
“Progress begins the moment systems replace shortcuts, and accountability becomes the standard.”
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