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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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Lagos is facing renewed housing affordability pressures, with only 31% of residents living in homes they own while 51% remain in rented accommodation, according to a report by Fortren & Company. The findings highlight the growing gap between housing demand, household purchasing power and the supply of homes that residents can realistically afford.
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Only 31% of Lagos Residents Own Homes as Rents Surge - Report
Only 31% of Lagos residents own their homes, while 51% live in rented accommodation, according to a report by Fortren & Company, highlighting the city's heavy dependence on rental housing amid rising property and development costs.
Lagos Prime Land Costs $1m for 507sqm, Second Most Expensive in Africa
Prime residential land in Lagos now costs about $1 million for 507 square metres, making the city the second-most expensive among 11 major African cities surveyed by Estate Intel.
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Lagos Land Scarcity Pushes Developers Towards High-Rise Housing
Rising land prices and limited space are pushing property developers in Lagos towards vertical housing as they seek to accommodate more homes on increasingly expensive parcels of land.
Jabi Building Materials Market Fire Destroys Shops, Roofing Materials in Abuja
A fire outbreak at the Jabi Building Materials Market in Abuja has destroyed shops and goods worth millions of naira, including roofing materials, leaving traders to assess the extent of their losses.
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Uber Exits Nigeria After 12 Years as Ride Hailing Landscape Faces Major Shift
Uber has announced plans to wind down its operations in Nigeria and Uganda, bringing its 12-year presence in the Nigerian market to an end effective September 2, 2026.
Nigeria’s Power Reforms Offer Model for Strengthening Global Energy Security - Minister
Nigeria’s power sector reforms could provide a model for developing economies seeking to strengthen energy security amid geopolitical uncertainty and fragmentation, Minister of Power Joseph Tegbe has said.
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“Progress begins the moment systems replace shortcuts, and accountability becomes the standard.”
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