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Why are so many brands shifting ad spend to CTV?

People spend more time streaming than they do with cable, social media or video games, and advertisers know it. In fact, 70% of advertisers are raising CTV budgets in 2026, with much of that budget diverted from social advertising.

For marketers who want a presence in streaming, Roku is the obvious place to go, with scale that speaks for itself. With more than 100 million households representing 47% of all streaming time in the US, Roku easily has more reach than every competitor.

With Roku Ads Manager, you can reach viewers across more than 100 premium apps in a single buy. Combine your customer data with Roku's insights to reach only the households you want, then measure and optimize to your heart's content.

Want to give it a try? Unleash your first campaign in just four steps: (1) Create your account, (2) define your objective and target audience, (3) upload creative, and (4) launch.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Lagos Rail Lines Struggle to Ease Wider Traffic as Experts Flag Low Frequency and Poor Connectivity

Lagos State’s Blue and Red rail lines have yet to make a significant impact on traffic congestion across the wider city, as limited service frequency, restricted route coverage and weak integration with other transport services constrain their reach, transport researcher Tonami Playman has said.

Why do construction projects stall?

Rising material costs aren't the only challenge facing developers. Cash-flow gaps can be just as disruptive. Our research with Bujeti looks at the financial pressures behind construction delays and what they mean for the industry.

Nigeria Targets More Reliable Power for Homes and Businesses Under New Grid Roadmap

Nigeria has unveiled a new electricity-sector roadmap aimed at stabilising the national grid, expanding transmission capacity and attracting investment, with the government targeting improvements across three major economic corridors.

Stop typing what you could say in 10 seconds.

Wispr Flow turns your voice into clean, professional text inside any app. Emails, Slack, client updates: speak once, send without editing. 4x faster than typing. Works on Mac, Windows, iPhone, and Android.

South-East’s $100m Gas Pipeline Targets Lower Industrial Costs and New Investment

Nigeria’s proposed $100 million South-East gas distribution pipeline project is targeting lower industrial energy costs and increased investment across Abia, Anambra, Ebonyi, Enugu and Imo states, with construction expected to begin in the first quarter of 2027.

Atiku Demands Full Details of Nigeria’s $21.6bn Loan Plan Before Approval

Former Vice-President Atiku Abubakar has called on the Federal Government to disclose the projects, costs, contractors and repayment terms attached to its proposed $20.52 billion and €1.045 billion external borrowing plan before the National Assembly approves the request.

The produce market that hedges heat waves

For US food, farm and outdoor businesses. Navore Market in San Diego hedges heat waves on Kalshi and shares the payouts with its farmers. If weather, fuel or tariffs can hurt your business, you can hold a position on it from a few dollars. Federally regulated.

CBN Offers ₦800bn in Treasury Bills as Banks’ Cash Placements Near ₦7tn

The Central Bank of Nigeria (CBN) is offering ₦800 billion in Nigerian Treasury Bills (NTBs) as banks’ placements with the apex bank approach ₦7 trillion, highlighting the scale of liquidity circulating within the financial system and the government’s efforts to attract funds into domestic securities.

FG Approves ₦70,000 Monthly Transport Allowance for Public Servants for Six Months

The Federal Government has approved a monthly transport allowance of ₦70,000 for public servants for six months, beginning in November 2026, as part of measures to address rising living costs and outstanding welfare commitments.

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Quote of the day:


“Progress begins the moment systems replace shortcuts, and accountability becomes the standard.”

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