How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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Nigeria Tops Africa’s Homelessness Ranking With Estimated 4.5 Million People
Nigeria has been identified as having the largest estimated homeless population in Africa, with about 4.5 million people reported to be without stable housing.
Nigeria’s REIT Market Stands at $230m as Africa’s Sector Reaches $30bn
Nigeria’s Real Estate Investment Trust (REIT) market has a combined market capitalisation of approximately $230 million, leaving it with a relatively small share of Africa’s estimated $30 billion REIT market.
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Nigeria Trails Ghana, Côte d’Ivoire in Real Estate Investment Attractiveness
Nigeria’s position in the West African real estate investment market is facing increasing competition from Ghana and Côte d’Ivoire, highlighting the importance of economic stability, regulatory efficiency, infrastructure and investor protection in attracting property capital.
FG Targets 774,000 Homes as Minister Backs Army Post-Service Housing
The Federal Government plans to construct approximately 774,000 housing units nationwide under its National Social Housing Programme, with serving and retired military personnel among the targeted beneficiaries.
Most founders are one system away from turning LinkedIn into their best sales channel.
Engagement is easy to mistake for pipeline. On Sep 30, watch how a founder turns LinkedIn content into real outreach. Live. You'll walk away with a repeatable system: what to post, who to reach out to, and how to sequence it.
Eligible startups also get the LinkedIn-to-Leads Toolkit: ad credits, Apollo, Captions, and HubSpot's Prospecting Agent.
Brokers, Flippers and Short-Lets Draw Scrutiny as Nigeria’s House Prices Rise
Nigeria’s real estate market is facing growing scrutiny over the role of property brokers, flippers and short-let operators in driving up property prices, as rising housing costs continue to weaken affordability across major urban centres.
Estate Links Redefines Property Funding With Co-Investment Model
Estate Links has introduced a co-investment model for a luxury residential development in Ikoyi, Lagos, offering an alternative approach to conventional off-plan property sales and project financing.
Quote of the day:
“Progress begins the moment systems replace shortcuts, and accountability becomes the standard.”
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